![]() ![]() The typeface is derived from simple geometric forms (near-perfect circles, triangles and squares) and is based on strokes of near-even weight, which are low in contrast. Shaar and Tommy Thompson.įutura has an appearance of efficiency and forwardness. Extra Bold Italic font was designed in 1955 by Edwin W. Light Oblique, Medium Oblique, Demibold, and Demibold Oblique fonts were later released in 1930. The family was originally published in Light, Medium, Bold, and Bold Oblique fonts in 1928. Commissioned by the Bauer type foundry, Futura was commercially released in 1927. It is based on geometric shapes that became representative visual elements of the Bauhaus design style of 1919–1933. You can download the oblique (tilted) version of the font by clicking here.Futura is a geometric sans-serif typeface designed between 19 by Paul Renner. If you don’t want to use an image editing program to tilt the letters, then Futura Bold Condensed Oblique will look closer to the NIKE Logo. ![]() If you’re looking to use the logo lettering, then you’ll need an image editing program like Photoshop (paid software) or Gimp (a free tool). Both use the same font however the letters are tilted slightly in the Logo design. Futura fonts come in 22 different designs (bold, bold italic, italic etc.) but if you’re looking for the typeface used by NIKE then the Extra Bold Condensed version is what you need.Īs you can see from the logo above there is a slight difference between the NIKE Logo and the “ Just Do It” catchphrase. Futura fonts are Sans Serif (meaning no decorative flourishes on the letter designs) and were created by Paul Renner in 1928 before being published through Linotype in 1936. The NIKE Logo and iconic catchphrase “Just Do It” uses a Futura Extra Bold Condensed Font which creates a no nonsense, striking image that people now associate with NIKE the world over. Since then, it has exploded in popularity all over the world with sales reaching 37 billion USD in 2020. Originally called Blue Ribbon Sports the multinational corporation we know today as NIKE had humble beginnings when it first started out of Eugene Oregon in 1964. ![]()
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December 2022
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